Mount Rushmore of Cheese

We Americans are a creative, patriotic bunch. And when you throw some marketers into the mix, things really get interesting.

Ergo: a 700-lb. replica of Mount Rushmore that is currently zipping about the country. The statue is on a ten-city promotional tour, courtesy of its sponsor Cheez-Its.

Slightly odd, but kind of funny, and provocative in its own way.

Right now, Mount Cheese-more is in Michigan, according to this story from the Detroit Free Press.

Want to learn more about Troy Landwehr, the sculptor who dreamed this thing up? Click here. Turns out, the fame he's gained from this project has earned him a second commission: a cheese bust of the Prime Minister of Ireland.

Ah, so it's not just us. The Irish can be cheesy, too.