Now, this may be big news.
Murray's Cheese, arguably the finest cheese store in New York City, has signed a deal to help Kroger supermarkets build out their cheese sections.
No more Kraft singles? An end to Cheez Wiz? Could this mean that tasteful eaters might be able to choose farmstead Cheddar instead of Cracker Barrel at the supermarket?
Well, it's too soon to know the answers to any of these questions, of course. But potentially, Murray's involvement could improve Kroger's offerings in a big, big way. Given that Kroger's is one of the nation's largest supermarket chains, that would be a most welcome development.
The revolution is spreading....
Kroger's Enters Agreement with Murray's Cheese (CNNMoney)